ARTS & BUSINESS

Event material

Background

Arts & Business foster dynamic relationships between business and the arts to enable Scotland to benefit from a vibrant cultural community.

Brief

Tasked with producing the annual citations brochure for A&B’s annual awards event, the main message was to emphasise the benefits to both parties from business support of the arts.

Response

The use of overlaid imagery reflected the concept that we each see different things within a relationship, exactly the premise of Arts & Business itself. Using imagery of everyday objects shown in bright, colourful and positive styles encourages the viewer to look for more than one aspect to an object or a relationship.

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