ARTS & BUSINESS

Event material

Background

Arts & Business foster dynamic relationships between business and the arts to enable Scotland to benefit from a vibrant cultural community.

Brief

To conceptualise and create an innovative souvenir document for attendees of the A&B annual awards. Showcasing the projects undertaken during the preceding year and reflecting the mutually beneficial nature to both the arts organisation and the businesses supporting it.

Response

Win Win was the title we created to underline the fact that both sides gained from their collaborative relationship. The concept of two things which are better together was represented by utilising words which have individual meanings meanings but combined form a unique third word which can be attributed to a positive aspect of the A&B relationship.

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