AQUAMARINE

Background

Aquamarine is responsible for the innovative design of the Oyster wave energy converter and continues to research, develop and bring to the commercial market the latest wave energy technology.

Brief

The company required a new identity to reflect their products and personality and to portray a more professional company image to its stakeholders.

Response

Based on the letterform ‘A’ our solution features a dynamic sweeping shape reflecting a classic ocean wave. Design elements representing power lines, thinner moving inwards and thicker energy-loaded lines sweeping outwards. We suggested the strapline ‘Clean Energy’ to act as a descriptor of the company’s key function.

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