CMYK

Corporate identity

Background

CMYK is a leading UK supplier of MFPs, Copiers, Printers and Business IT solutions. CMYK is a authorised reseller and service provider for Ricoh, Olivetti (Konica Minolta), Lexmark, Sharp, Apple, Microsoft, Dell, HP and Sophos.

Brief

In line with continued company growth, CMYK recognised a need to update its visual presentation. We were asked to create an updated identity which had some similarity to the previous ‘homemade’ logo whilst reflecting the company’s step up in professionalism and multi-faceted offering.

Response

The square shape of the original marque was retained along with the use of the four CMYK colours. There were rendered into arrowhead shapes pointing to all four directions, signifying that CMYK offer their services to all corners of the UK. The branding has been designed to work well with a variety of different applications including screen, signage, livery and print.

CMYK CMYK CMYK