LEEP had over 30 projects with a broad remit covering areas such as recycling services, data management, energy and resource conservation. The name was seen as a barrier to growth outside Edinburgh and the Lothians.


The renaming and creative identity design required to meet the conflicting demands of the 30+ partners while unifying them under one umbrella.


After extensive research, working in partnership with Great Circle, we came up with ‘Changeworks’ - a name that was suitably generic, yet was also powerful and aspirational. Once the name was in place a crisp, modern symbol was created which allowed flexibility and a certain autonomy within each of the specific companies, yet acting as a distinctive unifying device.

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