CHARLIE MILLER IDENTITY

Background

Multi-award winning hairdressing legend Charlie Miller, OBE, has been at the forefront of the business for many years and now operates a chain of successful and reputable salons in Edinburgh.

Brief

With the imminent opening of two new salons, Charlie Miller identified a need for a finely-crafted visual identity and consistent branding to reflect his contemporary vision. Longevity was important with the brand requiring to take his enterprise through the next decade at least without appearing tired.

Response

A clean and refined typographic marque was created reflecting the exceptional quality of Charlie Miller’s offering. The marque was coupled with esoteric typography applied to printed items which served as a portrayal of the holistic nature of the salon’s ethos.

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