Creek Computer Company

Background

Creek have supplied IT, networking and technology services to a varied client base for 25 years.

Brief

To complement an increase in staffing levels, Creek were ready to expand their client base and raise the company profile. They required a visual identity which reflected the three main sectors they operated in and portrayed the forward-thinking professionalism of the company.

Response

Our response was to create a simple yet memorable symbol which was formed of the three C’s taken from the company name, redolent of the three sectors they operated in. The arrow-like shape formed speaks of movement, as this is an industry in which one cannot stand still. The completed identity is easily applicable to the varied range of end uses required – livery, uniforms, online and print, retaining its impact at any size.

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