Findra, an innovative start-up company, fulfils a gap in the market for quality, fashion-led, high performance women’s cycling garments.


The initial requirement was for a clean, contemporary but classic branding elements to appeal to the target market of health-aware women and be easily applicable to print, digital and website applications.


We created a symbol both reflective of the name and the bicycle wheel, utilising the initial ‘F’ and the circle, also suggesting hills and gradients. Other aspects of the brand expression include dynamic, contemporary typography, letterpress print and a variety of circle patterns that work well on printed fabrics.

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