Housing Association of Scotland Annual Report

Background

The Housing Association of Scotland (now the SFHA) led, represented and supported Scotland’s housing associations. Each year they produced a report detailing the foregoing year’s activities and financial information.

Brief

The key aim of this report was to reflect the growing importance of housing associations within the Scottish environment. Raising awareness and getting across the key message that housing associations can assist with all types of family groups and potential residents was an important requirement.

Response

Photography was commissioned and art directed with a focus on portraying a wide spread of resident types benefitting from a housing associations services. This combined with handwritten testimonials added to the authenticity of the message.

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