JOHN MUIR TRUST IDENTITY

Background

John Muir Trust owns and cares for some of the UK’s finest wild landscapes including Ben Nevis, Schiehallion and Sandwood Bay.

Brief

Since the inception of the trust, a fragmented approach to its visual communication had occurred, resulting in several different logos and visual elements being used without consistency. We were approached to develop a distinctive and consistent branding which would work well with on a vast array of material and provide a consolidated visual identity for the trust.

Response

Following the exploration of a number of visual directions, the final route chosen was based on a simple double square/typographical approach. Blocks indicating solidity are overlaid on beautiful imagery but, being translucent, they join rather than obscure the landscape which they protect.