Number 10 are a pair of two hotels located in the New Town district of Edinburgh offering genteel luxury to their guests.


In order to capitalise on the combined strengths of the two hotels, we were asked to produce an identity that reflected both Number 10 Hotel and Christopher North House Hotel. This would be done under the Number 10 Hotels banner.


Utilising the Roman numeral X to represent both number 10 and the Scottish location, the resulting modern saltire was ideal for application to a number of items including a showpiece – an etched and engraved double-sided business card, a card of real gravitas that reflected the quality of the hotels in the group.

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