OTTIMO LIGHTING IDENTITY

Background

Ottimo had been offering quality lighting products and consultancy services for a number of years.

Brief

Although trading very successfully, Ottimo recognised a need to update their visual identity and website in order to portray a more contemporary image.

Response

The identity created represented the initial letter O and also the play of light on the letterform, creating an elliptical element redolent of natural light. This classic and restrained approach was combined with more contemporary use of abstract light imagery, which became a key element in rolling out the visual brand.

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