Pure

Background

Pure Design quickly established itself within the Scottish design industry as a driving force within the sector. In its first 12 years Pure was placed in the top ten Scottish design agencies, as well as winning The Scottish Design Consultancy of the Year and Scottish Designer of the Year titles.

Brief

Pure required a document that would help to present it as innovative yet commercially savvy design agency. Its reputation as a quirky yet corporate safe pair of hands needed to be reiterated to new and existing clients.

Response

Pure Design’s identity of a circle motif was utilised throughout this oversize A4 document. This, combined with beautiful photography by Reuben Paris, and sublime copy by Simon Platt, subtly and humorously reflected the many aspects of Pure’s proposition. With illustrations by Matt Buchanan.

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