SIMON PLATT COPYWRITER

Corporate Identity

Background

Multi award-winning copywriter Simon Platt works online and off across design, advertising and interactive exhibitions/visitor experiences. He is equally at home creating campaigns, long copy and brand/product naming. Winner of Copywriter of the Year and peer-voted one of the UK's Top 100 Creative Freelancers

Brief

We were appointed to create a new brand identity showcasing the talents of this multi award-winning wordsmith.

Response

The creation of a design system that reflected the warmth, technique and humour of Simon was required. Words needed to 'do the talking'. The complete package is made up of an individual with many strengths. The design system was designed to show each one of those separately but also as a totality, hence the 'complete' text on the reverse of each card.

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